BLUE MAGIC LABS develops proprietary fragrance concepts with experience across beauty, commerce and premium consumer markets, working with selected formulation, packaging and manufacturing partners from concept to launch.
London perspective. Built for international markets.
We design and bring to market fine fragrance and personal care products, working across the full development chain from concept to finished product.
Concept-to-formula development in partnership with fragrance houses and independent perfumers, targeting fine fragrance (EDP) concentration and modern olfactive positioning.
Format and packaging development across pocket, standard, and refillable presentations, built for both retail shelf and direct-to-consumer channels.
Aligning product architecture, compliance readiness, commercial positioning and channel requirements as concepts progress from prototype development toward market entry.
A curated network of partners supports development across the following categories.
Fragrance houses and independent perfumers capable of fine fragrance concentrate development and small-batch production.
Bottle manufacturers and component suppliers (caps, pumps, sprayers) able to support both standard and semi-custom tooling.
Carton, print, and finishing partners able to meet premium retail packaging standards.
Clear scopes, direct decisions and documented next steps keep development focused and allow selected partners to move quickly.
Defined product formats, launch timeline, and production volumes, ready to be discussed in detail with shortlisted partners under NDA.
As a founder-led company, we operate without layers of internal approval — commercial terms and specifications can be agreed on quickly.
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